REVEALED: Buhari’s ‘Change Begins With Me’ Campaign Costs Nigeria N3.4bn

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Controversy around the recently launched ‘Change Begins With Me’ campaign by President Muhammadu Buhari, it appears, may not yet be over as it has been revealed that the exercise cost the Federal Government a whopping N3.4 billion, reports Daily Independent.

According to information gleaned by the Newspaper, the communication consultant headed by Brian Ebden and a company, Centerspread, signed a contract worth N1.7 billion with the Ministry of Information.

Centerspread and Ebden’s terms of reference were to create logo, artwork, jingles and TV concepts.

Some civil society groups got N700 million to promote the campaign while some celebrities in the country got N100 million to be used as faces of the controversial change campaign.

Their achievements would be used as basis for Nigerians to follow, according to the reasons, adduced for their inclusion.

According to Independent’s investigations, other costs the ministry incurred include sponsorship of dignitaries who attended the launch, advertisements and other things labeled as miscellaneous.

All attempts to speak with Alhaji Lai Mohammed, Minister of Information, proved abortive as his media aide, Segun Adeyemi, did not reply to text messages sent to his phone.

The controversial campaign has been a subject of intense controversy with one Akin Fadeyi’s team laying claim to being the brain behind it.

They alleged that the Minister of Information, Lai Mohammed, stole the concept from the team after series of meeting with him and members of the ministry.

Fadeyi, who is a member of the project team, on Wednesday, told Independent he is under intense pressure which has prevented him from making any public comment, noting that he presented three tapes to the minister during one of their meetings.


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